Charlie Hills quotes
Charlie Hills is the co-founder of Linked Agency and The AI Creators Club. These 70 quotes from the AI Creator Summit focus on LinkedIn, content creation, AI infographics, and AI.
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This is a list of the best Charlie Hills quotes.
In fact, you'll find 70 of them here, and 70 come with a source I checked.
So if you want the ideas straight from Charlie Hills, you'll love this page.
Here's what's inside:
- Best Charlie Hills quotes on LinkedIn
- Charlie Hills quotes on content creation
- Charlie Hills on AI infographics
- Quotes by Charlie Hills about AI
- Charlie Hills quotes about Claude Code
- Charlie Hills on AI cloning
- Charlie Hills quotes on monetization
- Charlie Hills on entrepreneurship
And I keep adding to it as I check more of Charlie Hills's quotes.
Best Charlie Hills quotes on LinkedIn
Charlie grew from 2K to 200K+ followers on LinkedIn in two years by posting every day. Comments drive 30% of his visibility.
Lots of people will just post content and hope it performs.
It could be the best piece of content in the world, but if you haven't built relationships with people, your content is going to fall flat.
Source: AI Creator Summit
I'd say like 50% of comments I see are AI generated and very bland and generic.
It is a big problem.
Every touch point, every comment, every DM, every post, that's a representation of you.
Source: AI Creator Summit
I like to leave the weirdest, wackiest comments sometimes because they're just fun.
They prove that I'm a real human rather than an AI leaving some generic insights.
Source: AI Creator Summit
Debates tend to perform well in the comment section.
Most of the time the AI is always going to agree with the posts.
So if you can actually leave your own personal take, that would perform very well.
Source: AI Creator Summit
I see a lot of people actually getting more visibility from comments rather than the actual content themselves.
You can get hundreds of thousands of impressions on one comment on LinkedIn now.
Source: AI Creator Summit
It feels like people and the algorithm are preferring more shallow quick content versus a very deep dive on how to do something.
Source: AI Creator Summit
Some people are literally writing posts saying, Claude just replaced my entire company and now it's all run by AI agents, comment Claude, I will send you the playbook.
And you know that that playbook is not good.
Source: AI Creator Summit
My preference is ultimately just to give all the value in the post and just link directly out to whatever resource I'm referring to.
Source: AI Creator Summit
I've grown my following to over 200,000 on LinkedIn, all through authentic AI content without sounding like an absolute robot.
Source: AI Creator Summit
AI has been used almost at every stage of the process, but this last step is very manual and it has to be very human centric for your content to perform well on LinkedIn.
Source: AI Creator Summit
Charlie Hills quotes on content creation
Charlie created the CHEF Framework: Context, Heat, Edit, Feast. He scrapes viral content from Instagram and X every morning and remixes it for LinkedIn.
Ultimately, 20% of your best content will drive 80% of the returns.
So I wouldn't spread yourself too thin.
Source: AI Creator Summit
Ultimately, we should be showing up as humans, if possible, to really build that trust online.
Source: AI Creator Summit
Just like a chef would in a kitchen, you have to season it.
You have to add your unique spices and flavors because otherwise it's going to taste bland.
Source: AI Creator Summit
I'm basically seeing what works and taking it and remixing it for my own content.
Which isn't stealing.
I think it's just paying attention to what the audience want.
Source: AI Creator Summit
I'm 10x the content creator I was two years ago because I've been doing this every single day.
Source: AI Creator Summit
People notice, people realize, and I don't think it's a great strategy for building your brand long term.
It's okay to take inspiration but just to copy paste, it's not cool.
Source: AI Creator Summit
They're going to walk away with a content system that allows them to create AI content at scale while staying human and authentic.
Source: AI Creator Summit
Two years into the process, that's probably one of the best ways to create virally engineered content for LinkedIn.
Take something that's gone viral on Instagram, take this format and replicate it for LinkedIn.
Lo and behold, it worked incredibly well.
Source: AI Creator Summit
X is always the first to share the latest news.
A lot of people just simply take what's gone viral on X and repost that to LinkedIn.
It could be as lazy as a screenshot of an X post and say, look at this.
Source: AI Creator Summit
Every single post has to have a reference video.
It has to come from an outlier, a post that has received five times the usual views that account typically gets.
Because then it's pre-validated.
Source: AI Creator Summit
Charlie Hills on AI infographics
Charlie was one of the first to push AI-generated infographics on LinkedIn using Nano Banana Pro. He spends up to two hours fine-tuning each one and adds real logos in Canva.
You must enable thinking.
I see lots of people generate infographics with fast.
And it looks really bad because it's rushed.
There's spelling errors.
Source: AI Creator Summit
I probably spend sometimes an hour plus, sometimes two hours fine-tuning these graphics.
There could be one spelling error that makes me want to just regenerate the whole thing.
Source: AI Creator Summit
One of the biggest frustrations when generating graphics with Gemini is there could be just one spelling error.
So you can press edit with AI and then change elements of it.
Source: AI Creator Summit
It's always been a dream of mine since 2024 to create an AI infographic generation tool.
When Nano Banana Pro came out, I was like, okay, now it's time.
Source: AI Creator Summit
Since Nano Banana Pro came out, you can now actually generate pure AI infographics.
I was actually one of the first people to really push this new format.
Source: AI Creator Summit
I saw a viral whiteboard style image on X and I thought, why can't we create LinkedIn posts out of this.
A lot of people actually thought it was a real human drawn whiteboard.
Source: AI Creator Summit
The crucial instructions here are it has to feel like a real photograph, it has to feel hand-drawn, no digital fonts.
The layout's got to be 1080 by 1350, which takes up the maximum space in the LinkedIn feed.
Source: AI Creator Summit
People like Matt Gray, people like Chris Donnelly, they were actually paying people to do handwritten infographics.
This style just took over the LinkedIn feed from January to March.
Source: AI Creator Summit
They have been a bit overdone and I'm seeing less and less of them on the feed.
But this style worked incredibly well.
Now I'm moving more towards custom infographics that match my brand style.
Source: AI Creator Summit
I basically reverse engineered all of my graphics that I ever created.
I built out my own personal prompts.
I input that into Claude and then started using Claude to generate the prompts for my infographics.
So Claude creates the prompts and then Nano Banana in Gemini generates the graphics.
Source: AI Creator Summit
Quotes by Charlie Hills about AI
Charlie sees a shift from prompt engineering to context engineering. His tool stack is Notion, Claude, Granola, and Wispr Flow.
If you don't create the context at the start, then your outputs are going to be generic.
We've seen a big shift from prompt engineering and having mega prompts.
Now it's all about curating context and context engineering.
Source: AI Creator Summit
People are actually getting frustrated and tired of seeing AI content now.
Source: AI Creator Summit
Once I have all of that context uploaded, I can start to think about heating with AI.
It is literally a matter of going to an AI and asking it to write a post about X.
Because I have all that context preloaded, the outputs are going to be my actual unique expertise.
Source: AI Creator Summit
It is all about repeatable systems now versus these mega prompts that we used to do back in the day.
Source: AI Creator Summit
Now with AI, it's easier to copy than ever.
You can just put a thumbnail into Nano Banana and generate the exact same thumbnail with your face on it.
Source: AI Creator Summit
Notion is the organizational hub for me.
Everything lives in Notion.
Without Notion, I would just be a complete mess.
Source: AI Creator Summit
With the Notion MCP inside of Claude, you can link it up.
Make edits to Notion directly from Claude.
Source: AI Creator Summit
Granola for meeting notes and then Wispr Flow for absolutely everything, like writing.
Source: AI Creator Summit
Charlie Hills quotes about Claude Code
Charlie uses Claude Code skills, the Notion MCP, and Remotion for motion graphics. He says marketers can build landing pages with the right context.
One of the most underrated features from Claude is actually that skill aspect.
If I find a process that works very well, I'm just going to ask Claude to make that into a skill.
Then when I need a specific prompt for a newsletter cover, I can generate that just by asking Claude.
Source: AI Creator Summit
A lot of people think Claude Code is just for developers.
But marketers like me can build landing pages with it.
You can build almost anything with this tool as long as you've got the right context.
Source: AI Creator Summit
There's a huge developer community of these MD files.
One that was very popular was the Remotion one for Claude Code.
You can create motion graphic videos with Claude Code, which is mind blowing.
Source: AI Creator Summit
Charlie Hills on AI cloning
Charlie uses HeyGen and ElevenLabs for his Instagram content. The avatar should only appear for one to two seconds at the start and end.
You have to have the avatar shown for literally just one to two seconds at the start and then at the end.
Otherwise if people feel and know it's AI, they are turned off and will just scroll past.
Source: AI Creator Summit
The best people who use AI avatars specifically on Instagram are the ones that combine themselves.
It's the real human in some videos, but sometimes the avatar.
Source: AI Creator Summit
With my Instagram, it's not actually me recording the content.
I'm using HeyGen and ElevenLabs to automate the process.
My team are literally doing everything from the script writing to the avatar generation to the voice over to publishing.
Source: AI Creator Summit
Charlie Hills quotes on monetization
Charlie works with Anthropic, Notion, and Zapier on brand deals. He now gets paid more for a single LinkedIn post than his old monthly salary.
When a company comes to you and they're going to pay you more than your old monthly salary, you're like, wait, really?
Just for a social media post.
It takes a while to adjust and stop seeing yourself as someone who's posting online to actually a media company.
Source: AI Creator Summit
One of the biggest and the best revenue streams, it's got to be the brand deals.
99% of creators who are making serious revenue would agree.
They are the lowest lifting and they pay the highest ROI.
Source: AI Creator Summit
I've worked with some amazing companies such as Anthropic, Notion, Zapier.
All because I just started posting content on LinkedIn.
Source: AI Creator Summit
Charlie Hills on entrepreneurship
Charlie quit his nine-to-five after nine months of daily LinkedIn posting. He believes founder-led growth on LinkedIn is the biggest moat for any new SaaS.
The beauty of building a personal brand is that I'm testing a SaaS tool, I'm building a community, I've got my LinkedIn agency, I'm building a Substack audience.
All because I just create content.
Source: AI Creator Summit
Every serious new SaaS or startup nowadays, they typically have founder-led growth.
They have their founders on LinkedIn on every platform, shouting about it and growing online.
That is the biggest moat and thing that will differentiate you in 2026 and beyond.
Source: AI Creator Summit
I'm still in my 20s.
I still want to just test as much as possible and then really figure out what's going to be the billion dollar business idea.
And then just double down on that.
Source: AI Creator Summit
After nine months of doing that every single day, I quit my nine to five because I matched my salary.
And then I went full-time creatorpreneur.
Source: AI Creator Summit
I know how hard it is for a lot of people to replicate the process that I've created.
So I thought, why not package that process into a tool.
Source: AI Creator Summit
I was working full time and was very much driving a lot of the AI innovation at work.
I'd come in every day and share a new workflow with my boss.
But we didn't have time to implement.
Source: AI Creator Summit
FAQs about Charlie Hills
The questions people ask most about Charlie Hills, answered from Charlie Hills's own words.
"I've grown my following to over 200,000 on LinkedIn, all through authentic AI content without sounding like an absolute robot."
Context, Heat, Edit, Feast.
First you load all your context into AI.
Then you generate content.
Then you season it with your own voice.
Then you engage with people so your content actually performs.
He uses Claude to generate prompts and Nano Banana Pro in Gemini to generate the graphics.
He enables thinking mode for quality, spends up to two hours fine-tuning, and adds real logos in Canva because AI gets them wrong.
30% of his visibility comes from comments, not posts.
He says 50% of LinkedIn comments are bland AI-generated ones.
His approach: leave weird, wacky, or debate-starting comments that prove you're a real human.
His team uses HeyGen and ElevenLabs for everything.
One video hit 11.5 million views.
He says the avatar should only show for one to two seconds or people scroll past.
He says they're the lowest effort and highest ROI revenue stream. 99% of creators making serious revenue would agree.
He works with Anthropic, Notion, and Zapier from LinkedIn posts alone.
Hills believes that having founders talk about their companies across platforms serves as a primary competitive advantage.
Founders who build a presence online separate their businesses from competitors.
Hills views this visibility on platforms like LinkedIn as "the biggest moat and thing that will differentiate you in 2026 and beyond."
Charlie Hills advises creators to display an avatar for only a couple of seconds at the start and end of a video.
Hills warns that "if people feel and know it's AI, they are turned off and will just scroll past."
Successful creators therefore mix real human recordings with avatar footage to sustain interest.
Most of them come from the AI Creator Summit.
Every quote with a checked source shows it under the quote, so you can read it there.
I also have quote pages on Content Creation, AI, and Entrepreneurship.
The quote finder searches every quote by what it means.
Navid Moazzez
AI business strategist & AI OS builder
Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.
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