Mitch Asser quotes
Mitch Asser is the co-founder of BigMoves.ai. These 71 quotes from the AI Creator Summit focus on automation, AI, content creation, and Claude Code.
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This is a list of the best Mitch Asser quotes.
In fact, you'll find 71 of them here, and 71 come with a source I checked.
So if you want the ideas straight from Mitch Asser, you'll love this page.
Here's what's inside:
- Best Mitch Asser quotes on AI
- Mitch Asser quotes on automation
- Mitch Asser about Claude Code
- Mitch Asser quotes on content creation
- Quotes by Mitch Asser on entrepreneurship
- Mitch Asser on AI agents
And I keep adding to it as I check more of Mitch Asser's quotes.
Best Mitch Asser quotes on AI
Mitch says everybody is using AI but almost nobody has an AI system. His team is four to five times more productive since building a customized operating system.
The difference between people winning with AI and everyone else isn't the tools they use.
It's that they built a system.
Source: AI Creator Summit
Everybody's using AI, but almost nobody has an AI system.
And I think that's the big shift that needs to happen over the next 12 months.
Source: AI Creator Summit
You don't replace your tools with more tools.
You replace them with a system that connects everything, runs automatically, and you control completely.
Source: AI Creator Summit
The quality of the output that you get from AI is proportional to the quality of the input.
Source: AI Creator Summit
The window where building this gives you a massive advantage is right now.
Twelve to eighteen months from now, everyone will have caught up.
Right now, it's still a serious edge.
Source: AI Creator Summit
What people need to do now is reimagine every single workflow of their business.
Otherwise, just continue to do it the old and slow way, and you're just going to get left behind.
Source: AI Creator Summit
This isn't a tools video.
I'm not going to show you 10 apps.
I'm going to show you how to build something that runs without you.
Source: AI Creator Summit
The way that we've worked for the last 10 plus years has been very disjointed.
There's always a bunch of different apps and dashboards.
Whereas now, because it's so easy to build customized apps and dashboards and databases, every business will have their own way of using all of those tools connected.
Source: AI Creator Summit
The frustration with software before is you had to kind of fit into how they gave you.
Whereas now it's becoming so easy to just build it exactly how you want it.
Source: AI Creator Summit
Every business will have their own customized operating system.
What this means is you can be way more productive.
And the second part is you get to customize it to be exactly how you want it.
Source: AI Creator Summit
Mitch Asser quotes on automation
Mitch saved 52 hours in a single week for $50 in credits using n8n workflows. He prefers automations over agents for repeatable tasks.
You're not prompting AI anymore.
You've taught the system what good looks like.
Now it just runs.
Source: AI Creator Summit
Broken process plus automation equals broken output running faster.
You just make the mess scale.
Source: AI Creator Summit
So many people I believe are diving into agents too quickly and racking up these massive bills.
If this step is something that we're going to do thousands of times over the next few years, why not build an automation that runs exactly how we want it every single time?
Source: AI Creator Summit
Automations, you're going to get the lowest costs, you're going to get the most reliable output.
And then you can have the agent to do more freeflow work.
Source: AI Creator Summit
Before we build any type of automation, we always do it manually inside of ChatGPT, Claude, Freepik, whatever.
We'll refine it until the output is exactly right.
And then we'll drop it into an automation so that it then runs forever.
Source: AI Creator Summit
We still have workflows where we're using GPT-4 because that's all we need to use.
You don't always have to be moving to the most advanced models.
Source: AI Creator Summit
When you build automations and train your team, you know that they're using the same workflow every single time.
Source: AI Creator Summit
We saved 52 hours in a single week.
That's a full-time wage that you are saving just by automating different processes throughout the business.
Source: AI Creator Summit
We've probably only automated 60% of what could be automated within that summit process.
By the time we finish this, we're going to be saving the cost of two or three team members.
Source: AI Creator Summit
We're building a business where we will still continue to have team members and partners.
So that's why we're choosing more of what I'm calling the operating system.
Source: AI Creator Summit
Mitch Asser about Claude Code
Mitch sees Claude Code as perfect for solo operators. He warns against downloading skills from everywhere without adapting them to your own business.
The main thing with skills is that you have to give it quality inputs and quality examples.
That's the problem with people diving into skills too quickly and downloading different skills from everywhere.
You're leaving your business up to everybody else.
Source: AI Creator Summit
Find examples from other people as a starting point, but take the time to go through and add your own examples.
Adapt it to your business so that you can get the correct outcomes.
Source: AI Creator Summit
If you were to just build it inside of Claude, there's zero setup friction.
You can build things so much faster.
You don't have to think about database structure.
It's perfect for solo operators.
Source: AI Creator Summit
The development costs for some of the things you can do on a $200 a month Claude plan would be 10X what Claude actually charges you.
Source: AI Creator Summit
If you're building just inside of Claude, then you're probably going to be building your solopreneur type of business.
Which is nothing wrong with that, but you just need to understand that.
Source: AI Creator Summit
Mitch Asser quotes on content creation
Mitch generates thumbnails at $0.08 each and builds full reel pipelines with character consistency and B-roll automation.
All of these thumbnails have been created by AI.
The images cost $0.08 to generate.
So to get 15 images for $0.08 each, it's way more productive than paying a designer.
Source: AI Creator Summit
Rather than us having to create our own style with a designer, you can just take what other people have and then rebuild it with your own brand.
Source: AI Creator Summit
What I realized was if we just uploaded their thumbnails directly and the thumbnails had logos on them, the AI wouldn't follow instructions to remove the logos all the time.
So we prompted it first manually to remove the logos.
Then we use this, which is still basically their thumbnail style, but without the logos.
It just gives us a more reliable output.
Source: AI Creator Summit
If there is just a small error but you like the rest of the image, you can just ask AI to edit that image.
The key sentence is output everything else 100% exactly the same.
I find that to be the most consistent phrase to use when editing.
Source: AI Creator Summit
In three or four steps, we now have the same image that was done by a designer done to what was 90% of the quality.
This was one of our highest performing images for our ads.
Source: AI Creator Summit
We're looking for a 70 to 80% success rate for images specifically.
Then we can choose the best one from those.
Source: AI Creator Summit
With Nano Banana, to maintain character consistency, I believe it's five characters only that they can generate.
So if there were nine characters on this image, I couldn't do them all at once.
Source: AI Creator Summit
I had enough knowledge to know that we would have to do this in stages.
My first step was actually change the colors.
Second step was the content.
Third was the top row characters.
Fourth was the bottom row.
Source: AI Creator Summit
We built automations for creating reels and then separate automations to create B-roll shots to put into those reels.
Source: AI Creator Summit
We would first generate a theme.
From that theme, generate characters.
Once happy with the character, generate a voice.
Then use the same character image and voice in a script.
Generate as many scripts as we want.
Within each script, generate B-roll shots.
Then manually edit everything together.
Source: AI Creator Summit
Quotes by Mitch Asser on entrepreneurship
Mitch is all about moving fast and structuring your data so AI can actually work with it. He admits his stuff was all over the place for the first eight years.
At the end of the day, the numbers tell whether it's performing or not.
I'm willing to compromise a little bit on design if we can move faster.
Especially as a small business, branding doesn't really matter that much.
The important thing is to move fast and create great products.
Source: AI Creator Summit
I know at least for probably the first eight years of building businesses, my stuff was all over the place.
I couldn't find anything, didn't know what my numbers were.
But I made it work.
I got away with it back then.
Source: AI Creator Summit
Mitch Asser on AI agents
Mitch thinks most people are diving into agents too quickly and racking up massive bills. Automations first, agents for freeflow work.
In two years time, we're probably having a different discussion where agents just do 99% of everything in the business.
Source: AI Creator Summit
FAQs about Mitch Asser
The questions people ask most about Mitch Asser, answered from Mitch Asser's own words.
"Everybody's using AI, but almost nobody has an AI system. And I think that's the big shift that needs to happen over the next 12 months."
He believes every business will have its own customized operating system.
No more fitting into how software gives it to you.
You build it exactly how you want it and connect everything together.
Automations give the lowest costs and most reliable output for repeatable tasks.
Agents zigzag and cost 10 times more.
He recommends automations first and agents only for freeflow work.
52 hours in a single week for $50 in credits.
He estimates they've only automated 60% of what could be automated in their summit process.
He warns against downloading skills from everywhere without customizing them.
You need quality inputs and your own examples.
Otherwise you're leaving your business up to everybody else.
He says when a new tool launches, it's only useful for content creators making hype videos for the first six to 18 months.
The developers need that time to fix all the bugs.
Small individual n8n automations instead of one big one.
Each triggered by webhooks.
An error workflow catches any failures and pings the team.
And a prompt library so they never need to go inside the automation to edit prompts.
Mitch Asser cautions against rushing to automate workflows that are flawed from the start.
Asser explains, "Broken process plus automation equals broken output running faster."
Applying automated tools to disorganized operations simply scales the existing confusion across the business.
Mitch Asser views structured data as an essential requirement for companies adopting artificial intelligence.
Asser notes, "People need to start educating themselves on how to structure data."
In Asser's view, adopting this structure prepares an organization for where modern technology is heading.
Most of them come from the AI Creator Summit.
Every quote with a checked source shows it under the quote, so you can read it there.
I also have quote pages on AI, Automation, and Content Creation.
The quote finder searches every quote by what it means.
Navid Moazzez
AI business strategist & AI OS builder
Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.
Navid.me is reader-supported. When you buy through links on this site, I may earn an affiliate commission. Learn more.
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