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Jodie Cook quotes

Jodie Cook is the co-founder of Coachvox AI. These 71 quotes from the AI Creator Summit and X focus on AI coaching, monetization, data and leads, and AI.

Navid Moazzezby Navid Moazzez·Updated Sept 29, 2026·5 min read
Jodie Cook

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This is a list of the best Jodie Cook quotes.

In fact, you'll find 71 of them here, and 71 come with a source I checked.

So if you want the ideas straight from Jodie Cook, you'll love this page.

Here's what's inside:

And I keep adding to it as I check more of Jodie Cook's quotes.

Best Jodie Cook quotes on AI coaching

Jodie built Coachvox AI because her clients kept going off track between sessions. She trained an AI on her methods and gave it to them as an always-available version of herself.

@jodie_cook

People getting advice and coaching from ChatGPT, it's so freaking generic.

But that's not what people want.

They want you.

They want your methods.

They don't want to hear what all the words of the internet think.

They want your slant on it.

Source: AI Creator Summit

@jodie_cook

Picture a tree.

The trunk should be your fundamental beliefs on your topic.

The branches are going to be the specific subtopics.

If your AI is equipped with your strong beliefs and trained on a couple of the branches, it will probably be able to predict how you would answer questions on all other topics.

Source: AI Creator Summit

@jodie_cook

It's uploading too much stuff.

That becomes almost like a form of perfectionism.

You think, I need it to have everything before I launch it.

Source: AI Creator Summit

@jodie_cook

This is how I give you an abundance of my time and knowledge without it actually taking up my time.

Source: AI Creator Summit

@jodie_cook

If you're a coach or consultant who's got their very specific voice, their signature methods, the stuff that people know you for, it's like how can you describe that so that an AI could take that personality on and your clients would be like, my God, this is you.

Source: AI Creator Summit

@jodie_cook

You've got defining words and phrases that you say, you've got the sentence length that you use, you've got the words that would describe your personality.

Source: AI Creator Summit

@jodie_cook

The most important thing to upload is the stuff that your dream customers really want to know first.

If you were standing in front of your dream customer and you said, ask me anything, what are the first few things that they would ask?

Because that's what to upload to your AI.

Source: AI Creator Summit

@jodie_cook

That's where they get a bit creepy in a good way.

You could test your AI by asking it a question that someone has asked you that you've answered and see how close your AI gets even though it hasn't got that information in its training data.

Source: AI Creator Summit

@jodie_cook

We've seen very exceptional AIs trained with actually not that much content at all.

Source: AI Creator Summit

@jodie_cook

The first thing to focus on is relevance.

What are people actually asking you about now?

If you once wrote a book on touring Japan but no one ever talks to you about touring Japan, doesn't matter.

Don't put that in there.

Source: AI Creator Summit

Jodie Cook quotes on monetization

Julia Cha added $6K/month with a $30 subscription. Carrie added $150K/month using AI inside a bootcamp. Real case studies from Jodie's clients.

@jodie_cook

She got people to use it for free for 30 days.

She had 500 users.

Then after about 30 days, she took it away for free and she made it $30 a month.

200 of those converted.

She's just added $6K a month to her revenue out of kind of out of nowhere because it's just her AI.

Source: AI Creator Summit

@jodie_cook

Hers works so well because of her amazing positioning and because of what she has in terms of terminology.

You can't go to ChatGPT and hear about good girl conditioning and predator and prey.

You could only get that from her AI.

Source: AI Creator Summit

@jodie_cook

Her high ticket clients started being customers of it because they just wanted more of her.

Then she put it as a study buddy inside her DIY course and people got more out of the course.

Her course had a higher completion rate after doing that.

Source: AI Creator Summit

@jodie_cook

Her secret weapon in this bootcamp was Carrie AI.

She trained it on her book, her methods, and then she made it an integral part of the bootcamp.

Source: AI Creator Summit

@jodie_cook

She had about 6,000 people on each one.

The chat's going crazy because people are like, my God, Carrie AI, she helped me with this.

All the time Carrie's teaching them stuff and then saying, here's how you get help with it in Carrie AI.

Source: AI Creator Summit

@jodie_cook

She also delivered the information that Carrie AI would only be available inside the membership.

25% of them converted.

She added over $150,000 a month to her revenue.

A massive part of that was Carrie AI.

Source: AI Creator Summit

@jodie_cook

He puts his AI in there and he gives people very specific tasks to do with his AI.

He almost uses it as a study buddy.

Source: AI Creator Summit

@jodie_cook

He calls it Ed on Tap and now they've got that always that they can use.

He reckons 95% of his members are actually using it.

His retention rate is so much higher.

Source: AI Creator Summit

@jodie_cook

He'd actually run two memberships before and the last two didn't work.

But this is the one that's got Ed on Tap in and this is the one where it's working.

Source: AI Creator Summit

@jodie_cook

He has a lot of people wanting to pick his brain.

Lots of times they'll book discovery calls to pick his brain and then they're not actually people who are going to become his client.

Source: AI Creator Summit

Jodie Cook on data & leads

When your AI talks to your audience all day, you see every transcript and every question. That data tells you what to create next and what to sell.

@jodie_cook

When they book onto a discovery call, you know already that you can skip that whole getting to know you part because you know their problem.

So you can straight away make it about them.

Source: AI Creator Summit

@jodie_cook

You will get so much rich data and it's just gold.

The idea that you know what your dream customers are thinking and you can use that to help them, to create more content, to show up online.

Source: AI Creator Summit

@jodie_cook

The really exciting part is that you see all the names and email addresses of all of the people who've engaged with your AI.

Source: AI Creator Summit

@jodie_cook

We amalgamate your audience challenges.

So we tell you what things your clients are struggling with.

The first thing you could do is create content directly from these challenges.

Source: AI Creator Summit

@jodie_cook

The second thing is just look at it and be like, what do people want to buy?

What digital product could that lead to?

What social media posts could that lead to?

Source: AI Creator Summit

@jodie_cook

It's a lazy marketer's way of doing this because you don't need to think, what do they want?

What should I create?

They're telling you.

They're fricking telling you.

So now just make the digital stuff that's going to help them.

Source: AI Creator Summit

@jodie_cook

We show you the full transcripts of what's happened with the clients and what they've said and what they need help with.

Source: AI Creator Summit

@jodie_cook

Our book, the AI Powered Coaching Business Playbook, was as a result of seeing what people talk to Jodie AI about.

Because we very much practice what we preach.

Source: AI Creator Summit

Quotes by Jodie Cook on entrepreneurship

Jodie's dream is that every coach runs their business with three layers: themselves, their VA, and their AI. Map your dream business first, then pick the tools.

@jodie_cook

I don't want to do anything my VA could do.

I don't want my VA to do anything AI could do.

So that's the three tiers of things.

Source: AI Creator Summit

@jodie_cook

Map your dream coaching business first.

Forget AI for now.

Do I want one-to-one?

Do I want membership?

Do I want group calls?

How do I want to spend my day?

And then figure out which tools make sense.

Source: AI Creator Summit

@jodie_cook

Go back to you and think, what do I want to do?

Who do I want to serve?

What does my dream coaching business look like?

What does my dream creator business look like?

And then figure out which tools make sense because they do the job of moving people to the next stage.

Source: AI Creator Summit

@jodie_cook

The five step system starts with digital assets.

Figuring out what your customers want and then creating the mini courses, the guides and everything with AI.

That means you could be making passive income.

Source: AI Creator Summit

@jodie_cook

Our dream is that everyone could have their dream coaching business with themselves, their VA, and their AI.

Source: AI Creator Summit

@jodie_cook

My VA is very AI savvy.

She's never going to be replaced by programs because she's running the programs and she's learning the tools.

She's doing more complicated stuff now than she was before because she's developing automations.

Source: AI Creator Summit

@jodie_cook

We don't want to confuse them.

We want to just show them the path because they know how to follow it.

They're all people who aren't afraid of working hard.

They just don't want all this shiny object stuff going on.

Source: AI Creator Summit

Jodie Cook quotes about content creation

Jodie builds systems that get close to publish-ready content every week. The AI does the heavy lifting based on your values, beliefs, and ICP.

@jodie_cook

Then it's social media content.

That feels so much like a necessary evil for so many people.

They know that they should show up online, but when they sit down to create content, they're like, ah, this is so annoying.

Source: AI Creator Summit

@jodie_cook

Social media content.

I don't mean post anything without looking at it.

But setting up a really amazing system so that you've got your values, your beliefs, a description of your ICP, a ban list.

So that you could get close to publish-ready pieces of content emailed to you every single week.

Source: AI Creator Summit

Jodie Cook on automation

Jodie says don't automate anything until you know what you want to keep. The three things worth automating: product ideas, social drafts, and coaching call transcripts.

@jodie_cook

The fifth one is automation.

The real strong belief of our program is that we don't want anyone to set up automations before they know what they want to keep.

There's no point just automating just whatever because you'll end up with all these terrible things going on.

Source: AI Creator Summit

@jodie_cook

I recommend automating insights of what you should create next.

Ideally, the idea for a digital product comes to your inbox like once a month.

Source: AI Creator Summit

@jodie_cook

Also automate the transcripts that come from your coaching calls.

Get them into an area where you can play with them.

Send the same prompts that tell you how to improve for that client, improve as a coach, extract the best questions, extract the awesome stories.

Source: AI Creator Summit

Jodie Cook quotes on marketing

Jodie uses the North Star belief and stacks lead magnets through her AI. The AI does the selling by recognizing buying signals in conversation.

@jodie_cook

We call it your North Star belief.

The thing that you know that once your dream customer is on board with, they will buy.

Source: AI Creator Summit

@jodie_cook

You can always stack your lead magnets by putting something inside for your AI to direct people to.

Source: AI Creator Summit

Jodie Cook about AI

Jodie believes your past work as a creator was building up to this moment where AI makes it exponentially more valuable.

@jodie_cook

We're actually getting robots to do the stuff that robots do so that we can do the stuff that humans do.

Source: AI Creator Summit

@jodie_cook

Your past self set you up to be able to score this goal with AI right now.

That's how I feel about the whole thing.

Source: AI Creator Summit

@jodie_cook

Don't just sign up to all the shiny tools.

Don't underestimate the amount of learning you have to do for anything.

Source: AI Creator Summit

@jodie_cook

If someone who's already written a book or they've got a podcast and they've got a YouTube channel, this is literally the work that you've done to make this easy.

It's almost like your past self set you up to be able to score this goal with AI right now.

Source: AI Creator Summit

@jodie_cook

You can choose right now.

You can choose to be career focused, use AI to outproduce, create triple the impact, quadruple the revenue.

Or you can be like, I just want to stay the same, but I just want to have more free time.

You can do either.

Source: AI Creator Summit

@jodie_cook

Clarity.

I'm not going to throw a load of things to do at you.

I'm not going to throw a load of tools and things to try at you.

I'm going to tell you the simplest way of making AI work in your business as a creator.

Source: AI Creator Summit

@jodie_cook

It's validation of all the work she's put in so far.

There was a reason that she showed up every single day between 2020 and 2026.

Because this is what it was building up to.

Source: AI Creator Summit

FAQs about Jodie Cook

The questions people ask most about Jodie Cook, answered from Jodie Cook's own words.

"Your past self set you up to be able to score this goal with AI right now."

It captures her belief that all the content, books, and coaching you've already done is the foundation for what AI can now do with it.

Jodie Cook built Coachvox AI so coaches and consultants can create AI versions of themselves.

It's trained on your intellectual property and your clients can use it between sessions.

Jodie recommends the tree method.

The trunk is your fundamental beliefs.

The branches are specific subtopics.

If you train it on your core beliefs and a few branches, it can predict how you'd answer questions on everything else.

GPTs don't show you the transcripts of what your clients are asking.

Jodie says the chats are the most valuable part because they tell you exactly what your audience needs, what to create next, and who's ready to buy.

She gave 500 people free access for 30 days.

When she switched to $30/month, 200 converted.

Her AI works because of unique terminology like "good girl conditioning" that you can't get from ChatGPT.

She ran free bootcamps with 6,000 people each, used Carrie AI as a bootcamp buddy, and then told them the AI would only be available inside the membership. 25% converted.

Digital assets, social media content, your North Star belief, a coaching second brain for transcripts, and automation.

Jodie insists you don't automate until you know what you want to keep.

Cook organizes tasks into three distinct levels to preserve human energy.

Cook maintains a clear delegation rule by explaining, "I don't want to do anything my VA could do."

The broader strategy passes routine work to automations so people can focus on human connection.

Cook observes that standard ChatGPT coaching feels generic because people prefer a distinct expert perspective.

Clients do not want answers compiled from the entire internet when seeking guidance.

Cook reminds creators that "They want your slant on it."

Most of them come from the AI Creator Summit and X. Every quote with a checked source shows it under the quote, so you can read it there.

I also have quote pages on AI, Entrepreneurship, and Automation.

The quote finder searches every quote by what it means.

Navid Moazzez

AI business strategist & AI OS builder

Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.

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